Chaoshan people are born to exist for business.

Li Ka-shing, Ma Huateng, Huang Guangyu......these familiar figures are all Chaoshan people.

Chaoshan auto parts people also naturally carry the diligence, adventure, and innovation spirit of "Oriental Jews".

These Chaoshan-based "Baturu & Yishan chain store" bosses have demonstrated the speed of Chaoshan auto parts with their unique business acumen.

On June 12, Baturu & Yishan chain stores Chao'an Qiucheng store, Chaoyang Hechang store, Chaozhou store, Chenghai Hongyue store, Raoping store, and Rongcheng store six stores opened simultaneously and officially commenced operations.

01  Chaoyang Hechang Store: An old auto parts businessman's internet dream realized

Ma, the boss of Hechang auto parts, is also a well-known figure in the Chaoyang auto parts industry.

Old Ma has been in the auto parts business for more than a decade, and increasingly feels overwhelmed.

There are more than three to four hundred repair shops of various sizes in Chaoyang, but with only five people including himself in the shop, he handles all the purchasing, quotations, picking, delivery, after-sales service, and market development.

He wants to do more business, but lacks the energy. When faced with large orders from accident vehicles, he wants to take them, but simply doesn't have the capacity, and can't even keep up with after-sales service, let alone cover the regional market in the short term.

After learning that Baturu & Yishan chain mode uses internet operations, Old Ma immediately contacted us to request joining. He said: "To do bigger business, there's no way out with traditional models. In business, it's about seizing opportunities and embracing the times. Using internet thinking to do full-range auto parts business is definitely the right path."

Old Ma's thinking is quite progressive!

02  Chao'an Qiucheng Store: A 90s generation auto parts businessman's business philosophy in two words: "Dare to do it"

Young Pang, a 90s generation, took over his father's auto parts business and has been doing quite well these past two years.

"The 90s generation has more exposure to the internet. Auto parts used to be an industry with no connection to the internet. Our shop is all 90s generation, and we find it tiring to manage this 'old-fashioned' business that relies entirely on offline manpower. We've always wanted to do auto parts in a way that saves time, effort, and costs while being highly efficient.

Standing together with Baturu & Yishan, even complex auto parts business can be done more easily. Inventory management, operations, service, and marketing can all become more efficient through internet tools. The future belongs to the internet. In business, you need to look forward, keep up with the times, and embrace change."

Auto parts new generation, you got it!

03 Chenghai Hongyue Store: An auto parts veteran chooses to embrace change

Old Cai has been in the auto parts business for more than a decade. From warehouse management, sales, and purchasing to cycling through Guangyuan Road trading goods, and then establishing Hongyue auto parts, he is truly a witness to the auto parts industry.

Old Cai told us that after many years in auto parts, he has felt the strongest sense of crisis in recent years. It's not only the impact from competition by platforms and large auto parts chains, but more importantly, his own product supply and service capabilities can't keep up. It's like being trapped in a vicious cycle with no way out.

"In the past, doing auto parts relied on relationships. Now it requires hard strength. As an old auto parts person, I have to embrace change. Following the right platform, leveraging momentum, and providing good service are the real principles."

04 Raoping Store: Auto parts newcomers' small market, big business

Raoping store is a result of a group of 90s generation auto parts newcomers working step by step.

Newcomer boss Huang, along with four other auto parts beginners, has expanded the Raoping Riquan auto parts, established just over a year ago, to a warehouse area of one thousand square meters.

"Chaoshan people have a strong brand awareness. We believe Baturu & Yishan is the leading brand in the industry for full-range auto parts chains, with a large platform, strong reputation, and complete products. This gives us strong credibility when acquiring customers. As the saying goes, 'it's good to lean on a big tree for shade'.

Moreover, after in-depth understanding, we found that the operational tools are very systematic. Basically, we don't need to spend time on daily order taking, sourcing, shipping, etc. The system handles everything in one go. Especially for us, being new to the industry, having tools and system support makes business much easier.

We auto parts newcomers doing big business in a small market will soon succeed."

05 Chaozhou Store, Rongcheng Store: Partners upgrading to chain stores, from "living well"to "living great"

In 2016, Wu Weihao and Liu Yaohong joined Baturu city partners, and it has been nearly four years since then.

Wu Weihao has consistently dominated Baturu's benchmark partner rankings, and this time he upgraded to a chain store without hesitation, just like four years ago.

He said: "I've been with Baturu for nearly four years now, and I have strong confidence in the platform's strength and capabilities. Customers are also very satisfied with Baturu's service. After upgrading to a chain store, with a warehouse, our product and service capabilities are stronger and efficiency is faster.

Rongcheng store owner Liu Yaohong said: "After the upgrade, the store has more flexibility than as a partner, and our revenue will be higher than before. I believe we will live better and live greater."

Only Shantou Jinping District and Haojing District remain blank in Chaoshan region

Small markets can also do big auto parts business

Baturu & Yishan full-range auto parts chain stores

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