From March 7th to 8th, Baturu private domain digital brand — Zhudao, joined hands with more than 30 high-quality auto parts dealers and regional platforms from all over the country to gather in Urumqi, starting a 2-day themed study tour.This study tour journey spanning thousands of kilometers not only unveiled the path of counter-trend growth from 0 to 1 for Xinjiang's leading auto parts regional platform--Jiangpeilian, but also sparked more new sparks for the survival and development of auto parts dealers through scene case observation and practical exchanges.

Baturu founder and chairman Zeng Wan Gui stated in the themed sharing session "The Development Path for Full Vehicle Parts Merchants in the Trillion Auto Parts Market" that in recent years, on one hand affected by overcapacity, declining demand, and consumption downgrade, the auto parts industry has entered the era of "super internal competition"; on the other hand, the past decade has seen more auto parts trading entities and models, which has also led to more dispersed transactions and increasingly intense competition among auto parts dealers.

After more than ten years of development, the auto parts supply chain has not yet formed large-scale integration, and offline merchants remain the foundation of all trading models.The gradually maturing industry digital infrastructure also brings new development opportunities to auto parts dealers. More and more forward-thinking auto parts dealers are beginning to accept, recognize, and leverage digitalization, upgrading their business operation concepts, strategies, system tools, and management systems, transforming from "small workshops" to "regular army."

For regional full vehicle parts merchants, a single regular army alone is hard to gain competitive advantage. The way out for regional full vehicle parts merchants is to form "alliances," like "Jiangpeilian," transitioning from individuals to unions, fully collaborating in customer expansion, commodity procurement, warehousing management, fulfillment services, etc., and utilizing the "siphon effect" to gain regional scale development advantages.

Baturuhas always been committed to the construction of industry infrastructure over the years. In the past, through platform construction, it led auto parts dealers to standardize; currently, through core capability output, it empowers auto parts dealers to thrive better; in the future, it will continue to polish the infrastructure, supporting more regional auto parts dealers to explore new paths in the trillion auto parts market through digitalization.

At the scene, Lei Haofang, founder of Jiangpeilian and general manager of Xinjiang Xinfengji Auto Parts, detailed how Jiangpeilian grew from "unknown" to "rising star" through the form of regional alliance platform, achieving counter-trend growth.

He said that in the past, auto parts dealers generally relied on information asymmetry and stocking boldness to hold onto their business, but with the gradual disappearance of information gaps, phased success is no longer replicable, and higher-dimensional competition has become how to leverage regional platforms to play efficiency and collaboration advantages.

He introduced that during the 2019 visit to Baturu South China Warehouse, Xinfengji planted the seed of "regional platform."On the basis of standardizing its own Toyota models, it gradually expanded to Honda, Nissan, Mercedes-Benz, BMW and other car brands through Baturu's "data + closed-loop system tools + supply chain + operation accompaniment" overall solution, forming a cross-brand alliance platform. In just over two years, it has leaped to become a new regional platform with unified brand, entrance, rules, efficient collaboration, and closed-loop operations, not only doubling the performance of alliance members but also attracting factories, auto parts cities, and other upstream and downstream industry players to come.

Currently, Jiangpeilian has 7 alliance members, covering multiple car brands such as Toyota, Honda, Nissan, Hyundai, Kia, Mercedes-Benz, BMW, Buick, Chevrolet, Land Rover, etc., serving over 80% of Xinjiang regions, with a total warehousing area exceeding 30,000 square meters.

At the event site, through interactive methods such as case sharing and scene operations, it deeply introduced to the study tour enterprises how the Jiangpeilian platform and alliance members implement "digital system tools application, data-driven operations, and closed-loop management system" to drive business.

Since its establishment,Baturuhas always been committed to building a digital infrastructure platform for the automotive aftermarket. Through more than ten years of transaction accumulation, it has developed four core capabilities: data, systems, supply chain, and operations, and empowers these core capabilities to various entities in the aftermarket, ultimately achieving efficient and precise matching of the supply chain.

Zhudao is an integrated SaaS service platform created by Baturu, based on Baturu's four core capabilities, providing digital solutions for various industry entities in the aftermarket. Currently, it deeply serves OEMs, auto parts factories, auto parts dealers, auto dealer groups, repair chains, mobility platforms, insurance companies, scrapped car dismantling plants, etc.