On December 18, the "2023 Guangzhou Unicorn Innovative Enterprise", guided by the Guangzhou Municipal Science and Technology Bureau and jointly organized by the Guangzhou Institute of Industrial Development, Guangzhou Association of Innovative Science and Technology Enterprises, and PwC China, was officially released. Baturu has once again made the list due to its remarkable high growth potential, innovation capability, and technological strength. This marks the fifth consecutive year that Baturu has been selected since its first appearance on the list in 2019.

The Guangzhou Unicorn Innovative Enterprise List has been released for 7 consecutive years, aiming to identify unicorn innovative enterprises in the Guangzhou region that are highly innovative, fast-growing, and with great development potential. The Guangzhou Institute of Industrial Development stated that the companies on this year's list, as outstanding representatives selected from the best, exhibit characteristics such as remarkable high growth potential, prominent technological attributes, and strong innovation strength, serving as a "weathervane" for high-quality economic development in Guangzhou.
Baturu was among the first to introduce innovative business models and cutting-edge technologies into the automotive aftermarket, starting from self-operated trading of auto parts, which promoted industry standardization and improvements in supply chain service quality and efficiency. In the past two years, with the increasing demand for digital transformation in the industry, Baturu leverages its nearly decade-long accumulation of data, systems, supply chains, and operational capabilities from parts self-operated trading as the cornerstone of digital infrastructure, providing rich digital solutions to various entities upstream and downstream in the industry through the "SaaS + Supply Chain" model. Currently, the Baturu platform has deeply connected with and served over 120,000 industry entities including auto parts factories/distributors, auto dealers, repair chains, auto repair shops, mobility platforms, insurance companies, etc., and through continuous innovation in models and technologies, it drives platform scale growth. Taking the digital business of auto dealer groups as an example, this business has doubled in growth in the past two years.
As a Guangzhou-based company, rooted in Guangzhou's deep automotive parts industry genes, Baturu has expanded from Guangzhou to the whole country. Benefiting from the "innovation rainforest" environment created by Guangzhou, Baturu's industrial and social innovation value has continued to gain recognition while taking root and sprouting.
In the recently released "Announcement on the List of Specialized and New SMEs in 2023 and Enterprises Passed Re-review upon Expiration in 2020" by the Guangdong Provincial Department of Industry and Information Technology, Baturu was simultaneously recognized as a "2023 Guangdong Specialized and New SME".


Compared to the comprehensive benchmark demonstration value of unicorn enterprises, "Specialized and New SMEs" place greater emphasis on specialization, refinement, differentiation, and innovation advantages. Since its establishment, Baturu has focused on innovative practices in the automotive parts sub-track, leading technology to penetrate deeper into the automotive aftermarket industry through solid "slow work", enhancing the resilience of the industrial and supply chains.
The recognition as a Guangzhou Unicorn and Specialized and New enterprise is a high affirmation from the government, institutions, and all sectors of society for Baturu's innovation demonstration capability, industrial chain value, and development potential.
In the future, Baturu will continue to be a high-quality digital infrastructure service platform for the automotive aftermarket, promoting industrial chain efficiency improvements and ecological collaboration. At the same time, it will continue to play the demonstration and leading role of unicorn enterprises, breaking through circles via innovation to boost high-quality economic development.
News Center
- Baturu delivered a keynote speech at the Automotive Industry Export Conference
- Baturu won the Brand Influence Award for Benchmark Enterprises in Guangzhou Automotive Service Industry in 2025
- The "Zhu Dao·Annual Planning and Practical Camp for Auto Parts Bosses" organized by Baturu came to a successful conclusion, empowering over 40 auto parts businesses to achieve systematic growth
- Veteran Auto Parts Expert with 10 Years of Experience Joins to Break the Stalemate: From "Doing It Myself" to "Doing It Together"
- Consecutive Ranking | Baturu Listed in KPMG's Top 50 Leading Automotive Technology Enterprises in China
