Although the entrepreneurial wave is gradually receding, the entrepreneurial topics of the younger generation remain hot. Some say that entrepreneurs are more like "gamblers," and before they polish out a money-making model, some fight alone while others choose to stand on the shoulders of giants.

Our protagonist today -- a post-00s young man Chen Bingwang, in his early twenties, is already like an entrepreneurial "veteran." With his rich frontline experience, he led the Baturu Zengcheng Licheng franchise store to achieve double performance growth within two months of launch.

1. Transforming from Auto Repair to Auto Parts, a Post-00s Young Man "Ventures" into the Aftermarket

Chen Bingwang's first venture was in Foshan, where he partnered with a friend to open an auto modification shop. Through this, he accumulated solid technical skills and deep understanding of the repair and maintenance industry.

With the increase in vehicle ownership and vehicle age, the demand for auto parts is growing larger. Chen Bingwang, who had worked in the auto repair industry, saw the potential of the auto parts market.

In 2021, Chen Bingwang returned to his hometown -- Zengcheng Licheng, Guangzhou. With good connections, he was encouraged by friends to consider transforming into the auto parts business.

Chen Bingwang admitted that his auto modification entrepreneurial experience gave him knowledge of auto parts comparable to auto parts dealers, and friends often came to him for advice on parts-related knowledge.

In Chen Bingwang's view, Guangzhou is the national auto parts distribution center with unique advantages. Therefore, choosing "stable supply chains and guaranteed parts quality" became his core consideration for entering the auto parts industry.

Just when Chen Bingwang was troubled about how to start his auto parts business, a friend who was a Baturu franchisee introduced him to the Baturu model. With high recognition of the model and philosophy, Chen Bingwang began his connection with Baturu.

Coincidentally, the Licheng franchise area released recruitment quotas. Chen Bingwang quickly seized this opportunity, signed the Licheng area, and thus began his auto parts "venture journey."

2. Two Months into Launch, Achieving Counter-cyclical Growth in Adversity

Chen Bingwang officially joined Baturu at the end of 2021. At that time, the epidemic was recurring, and he was very worried that it would affect business development. However, in the second month of launch, his revenue doubled directly, achieving counter-cyclical growth in the downturn of the broader environment.

During the first month of business ramp-up, under the headquarters' support plan, he quickly began his market expansion plan: visiting markets, understanding needs, and promoting services.

He was not unfamiliar with the local Licheng market. With his repair skills, he had already become a local "little master," and there were hardly any repair shops he didn't know.

He said that when visiting the market, he didn't need to spend much effort introducing the platform to customers, as Baturu had great brand influence locally; moreover, the headquarters quickly introduced local customer resources and insurance resources traffic flow, which saved him considerable time and labor costs in market development.

Lacking 4S shop resources, he officially opened a new situation with the help of Baturu's regional manager.

"Many 4S shop management personnel have changed. Fortunately, under the guidance of the regional manager, we quickly connected with customers. For 4S customers, you must understand their needs from the beginning, which makes it easier to strengthen service in pre-sales and after-sales".

The valuable experience of the headquarters regional manager's "mentoring and guidance" allowed Chen Bingwang to grow rapidly in a short time and accumulate a certain volume of 4S cooperative customers.

"The platform provides strong operational support for franchisees. Franchisees can independently organize goods or directly supply from the platform. When customers place orders, existing inventory is immediately prepared, and with the platform's dedicated and trunk line logistics, goods are quickly delivered to customers."

For the newly franchised Chen Bingwang, this was very attractive. Without inventory pressure, he also achieved shared warehousing.

Now he only needs a mobile phone or a computer to complete the entire business. Both pre-sales and after-sales can be handled on the system, and the backend can view operational data, capital flow, inventory quantity, and more. This is very suitable for a bootstrapping entrepreneur like him.

What Chen Bingwang values most is Baturu's original parts quality assurance service. There is a large demand gap for original parts in the Licheng market, and quality assurance service is the "key" to opening this gap.

"During the epidemic, entrepreneurship is even more difficult. I just chose the right path, and after that I need to work even harder". Facing rising performance, Chen Bingwang has even greater expectations. He said that in the future he wants to explore larger markets, expand the customer base, and continuously break through performance targets.

3. Service "Strong Needle," Tightening Customer Loyalty

Full-vehicle parts are inherently complex, so "service" is particularly important. The role of Baturu franchisees has taken the service of full-vehicle parts procurement to the extreme.

For example, some time ago, Chen Bingwang received an urgent "complaint" from a 4S shop saying that an original part was sent incorrectly and could not be installed. Chen Bingwang immediately rushed to the repair site. After observing the parts several times, he confidently said the part was not sent incorrectly, just installed in the wrong direction. Then he successfully installed the part, and all the repair technicians on site were amazed.

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Since then, many customers encountering installation or parts issues have sought out this Baturu franchisee "little master." For Chen Bingwang with repair experience, quality after-sales service has accumulated many loyal customers locally.

"The difference between us and other platforms is our quality service, especially in regional markets. The customer's service experience directly affects our reputation. One bad experience is enough to overturn all previous efforts, so we must put customer service needs first".

Chen Bingwang deeply understands the importance of service to the auto parts industry and uses it to differentiate himself from other auto parts dealers.

Playing new tricks in a "small" market, differentiated after-sales service has given him competitive advantages locally and received consistent praise from customers.

When discussing plans for the second half of this year, Chen Bingwang expressed confidence in the significant performance increase. He plans to expand team members after stabilizing the market and make this venture bigger and bigger.

Although he is a post-00s generation, Chen Bingwang believes his psychological stress capacity has already exceeded many of his peers. Choose what you believe in, believe in what you choose, do it immediately, all to ignite dreams in your heart and realize entrepreneurship under your feet!

We believe there will be more auto parts entrepreneurs like Chen Bingwang in the future, with the determination and hope to deeply cultivate the auto parts market, working hand in hand with Baturu to "venture" into the trillion-dollar market!