The cooperation between insurance companies and repair enterprises is a process of mutual selection and achievement.

The "accident car" business, whether in terms of profit or business contribution, holds significant importance for auto repair shops, which also indicates greater exploration space for the integration of insurance and auto parts.

Baturu Xiamen franchisee Guo Rongwei precisely ushered in his own "golden era" through insurance business.

In 2016, Guo Rongwei transitioned from Baturu "channel manager" to "Xiamen partner", upgraded to franchisee in 2020 with monthly performance breaking one million; in 2021, in the first month of Baturu introducing new insurance resources, his performance achieved over 40% growth.

Leveraging the platform to win at the starting line

(1) Insurance introduction, breaking one million

After becoming a partner, with policy support from headquarters, Guo Rongwei immediately conducted market visits, surveys, and customer acquisition in Xiamen, quickly accumulating customer scale: in 2018, Guo Rongwei's monthly trading customer count grew by an average of 20%, peaking at over 200 in a single month, and later stabilizing above 300 per month.

According to Guo Rongwei, at that time, the insurance business contributed over 60% of the performance in the Xiamen market. With his keen market sense, he quickly recognized the importance of the accident car business in the local market.

And in 2018, Baturu reached strategic cooperation with major domestic insurance companies. Since then, insurance traffic import became one of the support policies from headquarters to partners, giving Guo Rongwei's business a turbo boost.

(Photo: Guo Rongwei's team)

It was precisely because of the insurance business that Guo Rongwei, who had just upgraded to franchisee in 2020, broke through the monthly one million performance milestone, joining the ranks of Baturu million franchisees.

"I communicated with the insurance companies, and they also have various 'potential collaborators', but they never achieve the desired results—either supply chain issues or inadequate offline services. Until partnering with Baturu, our needs perfectly matched." Guo Rongwei said that with headquarters support, he quickly integrated the insurance business project, with system integration, staff training, market research... action started immediately.

(2) Comprehensive, accurate, fast, and cost-saving, service enhancement

For insurance companies, besides needing a competitive auto parts supply chain, they also require a professional service system support.

Typically, accident parts claims assessment is relatively complex, insurance adjusters lack sufficient parts expertise, while franchisees' professionalism and "last mile" service capabilities perfectly fill this gap.

Secondly, insurance companies have very high requirements for quoting efficiency, but most traditional offline auto parts dealers are still at the manual quoting stage.

In this regard, Baturu Auto Parts Shop, as an all-vehicle-parts e-commerce trading platform, demonstrates even greater advantages: inquiries and quotes can be completed in seconds, with quote accuracy up to 99.9%, which is a "diamond-level" experience compared to manual quoting, bringing customers a comprehensive, accurate, fast, and cost-saving parts procurement experience.

The last-mile delivery and on-site services provided by franchisees can closely follow every customer need, winning trust with professional attitude and service. For Guo Rongwei, whether it's parts issues or after-sales service problems, he arranges staff to visit and resolve them promptly.

The transparency, openness of online transactions, and all-around service capabilities hold extremely important value in helping insurance companies reduce costs and increase efficiency, which is why insurance companies choose to partner with Baturu.

Performance surges, insurance business becomes customer acquisition "wedge"

By the end of 2021, with the integration of Baturu's new insurance project, Guo Rongwei's performance leaped qualitatively again. In the first month of cooperation, overall performance increased by over 40%, with over 400,000 in transaction volume from the new project alone.

With insurance business as the core, Guo Rongwei no longer worries about customer sources.

With insurance companies' entry, credit value increases, new customer stickiness strengthens, bringing him more customer traffic; moreover, it reactivates lost auto repair shop customers, reigniting parts trading activity.