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Auto Parts Unicorn Baturu Selected as a Benchmark Case for Guangzhou City's Digital Economy Application Scenarios in 2023
2026-04-02

Guangzhou has consistently regarded innovation as the primary driving force for development, deeply implementing an innovation-driven development strategy, with digital, green, integrated, and service-oriented development leading the nation. It continues to discover and cultivate innovative and growth-oriented enterprises.

Recently, the Guangzhou Municipal Bureau of Industry and Information Technology officially announced the list of "2023 Guangzhou Digital Economy Application Scenario Benchmark Cases". Baturu's "Automotive Aftermarket Industry Digitalization" project case was successfully selected based on its innovative technical capabilities and industry application effectiveness.



Source: Guangzhou Municipal Bureau of Industry and Information Technology



The Guangzhou Digital Economy Application Scenario Benchmark Cases are established by the Guangzhou Municipal Bureau of Industry and Information Technology to implement the "Guangzhou Digital Economy Promotion Regulations" and explore the formation of application-driven acceleration of comprehensive digital technology development across the city, establishing a group of benchmark enterprises in the digital economy with good demonstration effects and high social benefits.


Baturu has consistently focused on the deep integration of digital technology and the automotive aftermarket industry, applying innovative models and technologies to automotive parts trading, warehousing and distribution, after-sales services, supply chain collaboration and other aspects, progressing from early automotive parts supply chain services to gradually outputting digital infrastructure to empower industry participants in their transformation, solidly practicing and promoting industrial upgrading.


Currently, based on nearly a decade of accumulated data, systems, supply chain, and digital operation capabilities from Baturu's self-operated automotive parts trading, it rapidly enters from the demand side of large group customers' automotive parts procurement digitalization, helping automotive dealers groups, used car platforms, and mobility platforms in the automotive industry chain build transparent, stable supply chain systems. Based on massive demand traffic, it precisely matches high-quality manufacturers upstream, connecting the production and manufacturing end and circulation end of the industry to "go online" for transformation, achieving full-chain digitalization upgrade from automotive parts production and manufacturing to circulation to consumption.


As an industrial internet platform, Baturu has connected and driven over 100,000+ enterprises. These enterprises have accelerated their own digitalization by participating in Baturu's platform economy or enjoying platform services, either directly or indirectly. The resulting entrepreneurship and employment, social benefits, and technological innovation have thus become core advantages for being selected as a digital economy benchmark case.


In the latest released "2022 Guangzhou Unicorn Innovation Enterprise Report", Baturu was listed on the unicorn ranking for the fourth consecutive year, effectively playing a demonstration and leading role for unicorn enterprises in digital economy and other aspects.