The post-90s young man Jiang Wen, born in Guiping County, Guigang, starts bustling around at 7 a.m., organizing deliveries, checking backend transaction status, and chatting with old customers on WeChat.

Jiang Wen has been franchising with Baturu for almost 4 years now, and he has achieved his small goal, with monthly turnover exceeding 500,000, a performance increase of over 300% compared to the initial franchise period.

1. Starting from scratch, from being burdened with debt to entrepreneurial youth

“If I hadn't franchised into auto parts, I'd probably still be a heavily indebted post-90s guy right now”.

Born in 1994, Jiang Wen is naturally a bold and daring person. After graduation, he worked in Shenzhen for two years as a 4S store warehouse administrator and in food industry sales, eventually entering the auto parts industry.

In 2019, while still unemployed, Jiang Wen received a job invitation from a veteran partner salesperson in Baturu's Guangxi region, mainly responsible for delivery and business.

In 2020, despite it being during the pandemic with little savings and still burdened with debt, after nearly a year of investigation, he decided to dive in. With the support of family and friends, he franchised Baturu, transitioning from employee to auto parts boss.

At that time, he had only himself plus a second-hand delivery van bought for 5,000 yuan, thus knocking on the door of auto parts entrepreneurship.

“It wasn't a rash decision,” Jiang Wen explained.

“From being a salesperson, I deeply understood Baturu. The platform has abundant sources of goods, covering 99% of market demands for car brands and models, with original factory, branded, remanufactured, and other quality parts, meeting the requirements of different customers like 4S stores and repair shops. This is the key factor for doing full vehicle parts business. In 2019, there were already nearly a thousand suppliers on the platform, plus low franchise costs, no need for stocking, and free assembly of goods, which further solidified my idea.”

2. Novice entry, performance breakthrough with 3x growth

Entering the auto parts industry as a novice, Jiang Wen admitted “the difficulties were not ordinary,” but the platform provided a complete set of entry training, including system operations, parts knowledge, customer development, and other courses, allowing him to get up to speed quickly. By the second month, he could independently engage in market expansion.

“With just one phone, you can handle the entire business. Even if you're not very familiar with parts, the intelligent inquiry in the auto parts mall allows photo upload, image selection, manual input, and viewing of parts structure diagrams, saving time and effort. This is very user-friendly not only for a novice like me but also for customers. If offline procurement is like a green train experience, then one-click inquiry, comparison, and procurement in the auto parts mall is like a high-speed rail experience.”

Auto parts mall parts structure diagram

After franchising, he devoted himself fully to this long-term career and tasted the sweetness of making money.

Unlike other platforms, Baturu places great emphasis on the “service” of full vehicle parts, with standardized service processes and rules from online procurement to last-mile door-to-door delivery, technical support, and other after-sales links.

Because he agrees with headquarters' service philosophy, as a key role in after-sales service, Jiang Wen himself also values customer experience highly.

“I remember when I first started, a customer called to complain that the car door he purchased had an issue.” Jiang Wen immediately went to the customer's shop and communicated with the repair technician for over an hour, finding out it was an improper installation problem.

“The platform has super long warranty after-sales assurance, but based on our service quality philosophy, we generally personally visit to assist in solving problems. Customers choose us, and we must be responsible for their long-term experience and trust.”

To this day, this customer remains a loyal fan of him and the platform.

2020 to 2021 was Jiang Wen's most hardworking year. Headquarters implemented support policies at the time, regularly arranging regional managers to accompany franchisees in market runs and marketing, fulfilling the promise of platform traffic guidance to customers, gradually increasing the franchisee's customer base, rapidly boosting performance in a short time until stabilization.

In early 2021, Jiang Wen finally felt he had captured the Guigang market, with monthly turnover jumping from the initial over 200,000 to over 500,000.

Jiang Wen communicating with repair technician

3. Big achievements in a fifth-tier small county town

Compared to first- and second-tier cities, fifth-tier small county towns have scarce job opportunities—how big can the market be?

Jiang Wen had asked himself that too, but facts gave him the answer.

Taking the auto market as an example, survey data from the China Association of Automobile Manufacturers shows that the scale of China's auto industry sinking market is about 2 trillion yuan. With the expansion of the auto industry, for fifth-tier cities, the aftermarket will be a boundless blue ocean of potential.

“In our area, there are over 200 repair shops of all sizes, and if including 4S stores and comprehensive stores, there are dozens,” Jiang Wen said. Repair shops and comprehensive stores have huge procurement demands. His nearly 4 years in auto parts have brought him plenty of opportunities and resources.

Now, from solo operation to team collaboration: he handles operations and large sales orders, another brother is responsible for business development and customer relations maintenance, and a driver handles delivery.

Today, nearly 30-year-old Jiang Wen lives comfortably and steadily. Besides running his auto parts business well, he can stay by his family's side and has picked up his hobby of “riding motorcycles.”

When talking about plans for the second half of the year, he said the focus is still on customer relations maintenance.

“Our franchise model is highly flexible, equivalent to the platform providing goods sources and system support, while we run our own business. So next, I will launch various services and customer policies tailored to different customer types to meet their needs, making customers proactively communicate—that's the first step to success.”

In terms of performance, stabilizing at over 500,000 in monthly net turnover is his goal for the next year.

Small county towns can also make it big.