On October 14th, Guangdong Television's "Today's Finance" program conducted a special report on Baturu's innovative model as a unicorn enterprise and its development and upgrading after the epidemic.

Baturu was rated as a "Guangzhou Future Unicorn Innovation Enterprise" in 2018, and in 2019 with high growth momentum and industrial influence, it leaped to become a "Guangzhou Unicorn Enterprise," leading the regional automotive aftermarket.

Breaking the old path of the traditional automotive aftermarket

The traditional automotive aftermarket has poor standardization, multiple circulation links, and very low industrial efficiency, resulting in poor transaction experience for upstream and downstream. Baturu empowers the industry through internet technology, services, and connections between upstream and downstream, changing the traditional circulation model's dependence on professional expertise, making the industry digital, standardized, and intelligent.

Regarding how to use technology to connect online information and offline services, Baturu's Technical Director Luo Chaohui said:

"From the perspective of the entire auto parts trading market, the industry is still in the early stages of internet construction, and trading modes are still relatively traditional. For example, when locking in parts, vehicle models, and codes, it's still done manually. An important step for Baturu is to build intelligent data analysis services in the process of going online, greatly improving the efficiency of data analysis and interpretation.

Offline procurement is more scattered, and parts for a single order may not be found complete through one supplier. Baturu has organized high-quality suppliers across the country and provides massive parts inventory. Customers can centralize their procurement on the platform, greatly improving procurement efficiency."

Baturu's high-quality online and offline services have brought auto repair shops and 4S dealers a high-quality and efficient parts procurement experience.

Guangdong Guangli Automobile Sales Service Co., Ltd., as a nationally excellent 4S group, has been cooperating with Baturu since 2019. Vice General Manager Jiang Kaimin expressed recognition of Baturu's auto parts supply chain services in the interview:

"As a 4S dealer, after-sales service is our core business, and Baturu has provided us great help in high-quality parts supply chain services.

At the same time, Baturu's business layout covers the entire country, and offline services have city partners/franchisees support. They can arrive at the scene to assist in solving any problems at the first time, which other platforms do not have, which is very helpful for us to smoothly conduct business."

Digital upgrade improving industrial efficiency

As an emerging force in the industry, Baturu has continuously innovated in technology over the years, promoting digital upgrade of the aftermarket through information construction and improving the efficiency and service experience of the industrial chain.

On this, Luo Chaohui introduced:

"The platform provides customers with high-quality and cost-effective parts through intelligent data analysis, intelligent bidding, recommendation algorithms and other cutting-edge technical means;

On the supply side, we use big data analysis to provide nearly a thousand high-quality suppliers on the platform with more accurate product strategies, inventory optimization and pricing solutions;

As the number of franchisees increases more and more this year, the team is using big data services, recommendation algorithms and other technologies to provide franchisees with efficient business analysis guidance.

Baturu has always attached great importance to data construction and big data services. The platform's SKU has now exceeded 10 million, the parts codes corresponding to vehicle models have exceeded 1 billion, and the coverage includes more than 200,000 vehicle models. In the process of connecting merchants, auto repair shops and franchisees, we continuously deepen the digitalization and informatization of every link, making transactions and services more intelligent and efficient."

The epidemic made Baturu's leap this year faster and higher

The epidemic has made the aftermarket fully aware of the importance of informatization and digitalization, accelerating industrial transformation, while also becoming an opportunity for Baturu to rise with the tide.

According to Zeng Haihua, Vice President of Procurement and Sales at Baturu, this year, Baturu has upgraded its organizational management and business model, focusing on improving core competitiveness, mainly supply chain optimization, including improvement of the product system, enhancement of logistics efficiency, and empowerment and management of franchisees.

As a platform enterprise, Baturu has also been continuously releasing value to the industry during the epidemic. Zeng Haihua said: "The epidemic has prompte quickly open the infrastructure we have already accumulated to the industry. For example, on the supply side, through theowerment of our information systems and data, we have already helped more and more merchants achieve business online transformation."

In the interview, Li Zhijian, Director of the Asia-Pacific Innovation Economy Research Institute, expressed recognition of Baturu's innovation in the aftermarket. He further suggested that relevant enterprises "combine innovation with the market, be demand-oriented, and combine with the industry, serve the real, serve consumption upgrades, and combine technological thinking with industrial thinking and market thinking".