To promote the comprehensive, coordinated and sustainable development of China's automobile circulation industry, and to mobilize and guide industry enterprises to actively fulfill their social responsibilities, the National Federation of Industry and Commerce Automobile Dealers Association has collected social responsibility demonstration cases of China's automobile circulation industry while conducting research on large-scale enterprises in the industry, uncovering the highlights of enterprises' fulfillment of social responsibilities, and better playing a demonstration and leading role.    

2024 China Automobile Circulation Industry Social Responsibility Top 100 List

Coming Soon Stay Tuned

Guangzhou Baturu Information Technology Co., Ltd. (referred to as "Baturu") was established in September 2013. It is an industrial internet enterprise dedicated to digitalization of the automobile aftermarket, which deeply connects 120,000+ participants in the automobile aftermarket industry chain through automotive parts supply chain services and digital solutions, including automobile parts manufacturers/dealers, automobile dealer groups, maintenance chains, second-hand car platforms, mobility platforms, insurance companies, repair shops, etc.

In 2013, Baturu entered the automobile aftermarket through self-operated trading of automobile parts, and around the full-vehicle parts e-commerce trading service platform——Baturu Auto Parts Store, built an online trading system and offline warehouse and distribution fulfillment system, connecting upstream quality automobile parts suppliers, providing 100,000+ automobile maintenance enterprises with comprehensive, accurate, fast and economical automobile parts procurement services, forming a closed-loop automotive parts supply chain service.

To date, after more than a decade of self-operated e-commerce trading in automotive parts, Baturu has accumulated rich digital infrastructure for the industry, including data, systems, supply chain and digital operation capabilities, gradually opening them to various participants in the aftermarket industry, and building digital solutions for different business scenarios to help them achieve digital transformation and upgrading.

Among them, Baturu provides automotive parts procurement digitalization solutions for enterprises with parts centralized procurement management needs, by providing "SaaS + full-vehicle parts supply chain" services, helping them achieve cost reduction, efficiency improvement and revenue increase in after-sales business, and assisting in building a transparent, efficient and cost-reducing automotive parts supply chain system. Currently, it has cooperated with nearly 60 large dealer groups, maintenance chains, mobility platforms and other customers, and provided nearly 30 comprehensive procurement data reports, efficiently helping enterprise headquarters make management decisions, and comprehensively reducing parts business costs by more than 10%.

Since its establishment, Baturu has been listed for consecutive years on Guangzhou's "Unicorn" innovative enterprises and China's unicorn enterprises, winning the Excellent Award of the China Industrial Internet Competition, Deloitte Guangzhou High-tech High-growth Top 20 Enterprises, KPMG China Leading Automotive Technology TOP 50, and Top 10 Digital Empowerment Enterprises in China's Automobile Circulation Industry, etc.

1. Strong Service: Honest Operation, Service First

Automobile products carry every consumer's pursuit of convenient travel life, and also carry every family's yearning for a better life. The automobile aftermarket, as the "rear area" of the automobile industry chain, connects hundreds of millions of vehicle owners.

Baturu adheres to the business philosophy of "true goodness is good service", and through automotive parts supply chain services and digital solutions, creates a safe consumption and orderly service environment in the automobile aftermarket, effectively protects the legitimate rights and interests of automobile repair enterprises and vehicle owners, and is committed to the green and healthy development of the automobile industry chain.

To this end, Baturu has been successively rated as a trustworthy commitment enterprise in China's automobile dealer service industry, a nationally influential brand in automotive parts chain, and has been selected into the 2024 China Vehicle Merchant Trustworthy Commitment Enterprise Red List, gaining widespread recognition in the industry for honest operation, trustworthy service and standardized development.

2. Promote Employment: Returning to Hometown for Entrepreneurship, Creating Local Jobs

Baturu has launched efficient and innovative digital transformation solutions that enable talents in the automobile aftermarket industry to break away from complex and inefficient work levels, gradually transforming into professional and high-quality talents, and increasing efforts in cultivating digital transformation talents. With the help of digital and professional talent operation models, since 2015, Baturu has continuously built a service provider network in sinking markets across the country, providing optimal entrepreneurship support policies, driving a group of young people to return to their hometowns for low-cost, new-model entrepreneurship and employment.

At the same time, in 2020, Baturu upgraded its partnership model to a franchise system, coordinating regional franchisees to build employment highlands, creating nearly 3,000 employment opportunities covering sales, logistics, operations and other fields, strengthening regional employment cooperation.

3. Focus on Management: Employee Care, Incentivizing Growth

Baturu has always adhered to the historical mission of "promoting digitalization and intelligence of China's automobile aftermarket transactions and services", clarifying employment philosophy with 12 leadership principles, recognizing employees' excellent performance in value contribution and value practice, establishing quarterly and annual hero (excellent employee) selection systems, providing comprehensive incentives for employee growth, and implementing humanized care systems during holidays and festivals to enhance employees' sense of belonging.

At the same time, it has established standardized salary and benefits and performance appraisal systems, built a scientific position evaluation system, humanely planned employee promotion paths, and protected employee interests through multiple channels, building team cohesion.

In addition, based on the principle of "people-oriented", Baturu leverages the entrepreneurial spirit of ownership, provides employees with a platform for growth and self-display, regularly sets up professional leadership training, skills training and professional quality training, face-to-face communication with management, creates a good environment for the company to communicate and grow together, provides opportunities for employees to demonstrate their personal abilities and team spirit, achieving common progress of company development and individual capability improvement.