In the auto repair market of Chao'an, Chaozhou, Wu Weihao is not a stranger. When it comes to buying parts, most repair shops think of him first. He has extremely wide connections locally, and there is no auto repair person in the "four seas and eight directions" that he doesn't know.
Million in Performance Hits Red Dominating Chaozhou Auto Parts Market
As the partner representative of Baturu in recent years, among the approximately 700 auto repair shops in Chao'an, Wu Weihao's team has secured 270. With the comprehensive upgrade of Baturu's urban partner policy, his partner stores have also entered a period of rapid development, breaking through one million in regional performance in 2018.
Today, the 39-year-old Wu Weihao has long bought a house and settled down in Chao'an, with his own stable career and family, living a fulfilling life. No worries of leaving home, no pressure from large capital investments.
"I really have to thank Baturu for this. Not only has it given me a stable life, but it has also brought me many friends and resources. Now, the people I go hiking with are almost all repair shop owners, and they are like brothers to me."
Zero Experience Newcomer Forges Path to Wealth
Before joining Baturu as a partner, Wu Weihao had been a professional manager at a 4S store in Chao'an for 14 years. During his time at the 4S store, the company he worked for was preparing to go public, requiring all fund flow processes to be standardized, with particular emphasis on the after-sales parts procurement process. During market research, Wu Weihao first came into contact with Baturu. After in-depth understanding, Wu Weihao developed the idea of joining as a partner to start his own business.
In August 2016, Wu Weihao officially joined Baturu as a partner.
Baturu has few requirements for joining conditions. One car, one delivery driver, and himself as the salesperson—this was his entire setup at the start of his venture, and the two of them carved out a path to wealth.
"I had always been doing 4S store business before, with resources all in that area, so I was very unfamiliar with Chaozhou's auto repair market, and local repair shops didn't trust me. But a good platform can make up for the disadvantages of us inexperienced partners. For example, when starting out in business development, as soon as I entered a customer's store and said I was a Baturu partner, the customer would generally give me a chance to sit down and talk business. This is one of the benefits brought by Baturu's reputation."
Although he had little experience, the platform's parts quality, service, and continuous order pushing from insurance companies made Wu Weihao's small business thrive. Two years later, Wu Weihao broke through one million in monthly revenue and became Baturu's gold partner for 2018 and 2019.
Insurance Performance Outstanding Beyond Expectations Store to Expand Again Next Year
Insurance business and auto repair shop business are the dual engines of Wu Weihao's performance growth. In 2017, in just half a year, Wu Weihao's insurance business transaction volume increased 10-fold.
"These large insurance companies still recognize Baturu very much." When expanding the market, Wu Weihao's team often collaborates with front-line insurance claims personnel resources to jointly visit customers to increase business order pushing. Insurance business order pushing reactivates lost customers, increases new trading users, and enhances customer stickiness.
After securing the big Lexus order from Earth Insurance, Wu Weihao, now a mature partner store owner, feels he can still push forward. "My business model here is basically very mature, but I still want to continue intensifying development efforts and double the performance again."
As the business continues to expand, Wu Weihao plans to further increase the team size next year. "After business picks up, no matter how much you increase manpower, it still feels insufficient."
As of now, Baturu has over 500 urban partners nationwide, more than 1,500 on-ground service personnel, bringing high-quality parts procurement and after-sales services to over 100,000 repair shops in more than 20 provinces across the country. Behind this vast enterprise are countless strivers like Wu Weihao who are willing to create a better life through hard work.
Entering the second half of 2019, Baturu has launched a new round of urban partner recruitment plan, opening partner franchises in blank areas. Limited spots available, welcome aspiring individuals to join the great cause of the automotive aftermarket!